The term MT message stands for “mobile terminated” message. The whole point is that mobile originated message originates from the phone and is being sent to the system via shortcode or specific virtual number. Step 2: Customer sends MO message consisting of: “Send PIZZA to 1234 for 20% off your next order!” Step 1: Marketing message sent via SMS or promoted through other online/offline marketing channels: He needs to send a keyword to a specific number to participate and win. The next step is MO message, coming from the customer who wants to participate. Or it can share the update via its social media profiles, or even advert on its walls. This means that MO message is the first step in the SMS marketing journey after marketer informs people/customers they can participate and win or get some benefit by sending a message with a specific keyword to a dedicated short code or virtual number.įor instance, if pizza restaurant wants to reward its loyal customers with special discount SMS voucher, it can organize and market this SMS marketing campaign by sending SMS info to those customers who have already opted in to receive notifications from their favourite pizza place. More precisely, this is a message that customer/subscriber sends from mobile phone to mobile marketing and mobile SMS provider through the SMS platform. This type of message refers to a message sent from a mobile phone. The term MO message stands for “mobile originated” messaging. Industry experts and professionals often use these two terms.
Being familiar with SMS industry jargon is half the battle. So, we decided to help you learn this specific language. The world of SMS is full of acronyms that might confuse you, especially if more than one term is used for the same thing. MO vs MT messaging – what is the difference between them?
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